Effective Date: September 6, 2026
Last Updated: September 6, 2026

This Consumer Health Data Privacy Policy ("Consumer Health Data Policy") describes how Sleep, Inc. d/b/a LatexMattress.org ("LatexMattress.org," "we," "us," or "our") collects, uses, processes, discloses, protects, and responds to requests concerning information that may constitute "consumer health data" under applicable law ("Consumer Health Data").

This Consumer Health Data Policy is separate from and supplements our general Privacy Policy. It applies only to information that constitutes Consumer Health Data under applicable law.

LatexMattress.org is an educational, editorial, comparison, review, and referral website concerning latex mattresses, sleep products, medical-condition topics, sleep disorders, comfort, pressure relief, allergies, and related subjects. LatexMattress.org is not a healthcare provider, medical provider, health insurer, pharmacy, or medical-device provider. Our content, recommendations, comparisons, communications, and other Services are not intended to diagnose, treat, cure, mitigate, or prevent disease and are not a substitute for professional medical advice.

1. WHAT IS CONSUMER HEALTH DATA?

Consumer Health Data means personal information that is linked or reasonably linkable to an individual and that identifies, reveals, reflects, or may reasonably be used to infer information concerning that individual's past, present, or future physical or mental health status, where such information is regulated as Consumer Health Data under applicable law.

Depending on the jurisdiction and circumstances, Consumer Health Data may include information concerning:

• a health condition, disease, diagnosis, injury, or disability;
• physical discomfort, pain, soreness, pressure sensitivity, or mobility limitations;
• symptoms, bodily functions, vital signs, or measurements;
• medical, behavioral, psychological, or other health-related interventions;
• surgeries or health-related procedures;
• medications or treatments;
• allergies or sensitivities;
• sleep-related information where it reveals or is used to identify a health condition or health status;
• reproductive or sexual health information;
• genetic or biometric information associated with health status;
• precise geolocation information used to identify or infer an attempt to obtain health-related services or products;
• health-related inferences derived from other information; or
• other information treated as Consumer Health Data under applicable law.

Not every visit to latexmattress.org or every view of a health-related article establishes that the visitor has a medical condition. However, under some Consumer Health Data laws, information that identifies, reveals, reflects, or permits an inference concerning a person's health status, symptoms, disability, treatment, sleep disorder, allergy, or other health-related interest may qualify as Consumer Health Data depending on context and applicable law.

2. CONSUMER HEALTH DATA LATEXMATTRESS.ORG MAY RECEIVE

LatexMattress.org does not require a medical diagnosis, disease, injury, treatment, medication list, or medical record merely to read public content. Because the Site contains dedicated pages concerning medical conditions and sleep disorders, certain page-view, search, device, review, and communication information may nevertheless constitute or reveal Consumer Health Data.

A. Health Conditions, Symptoms, or Physical Concerns

Depending on what you choose to tell us, we may receive information concerning back, neck, shoulder, hip, knee, joint, or other pain or discomfort; spinal injury; degenerative disc disease; fibromyalgia; arthritis; sciatica; restless leg syndrome; allergies; asthma or breathing concerns; sleep apnea; narcolepsy; insomnia; chronic sleep deprivation; physical injuries; mobility limitations; symptoms; diagnoses; or other physical or mental health information relevant to a question or submission.

B. Treatment, Procedure, or Medication Information

If you voluntarily provide it, we may receive information concerning surgery, medical procedures, treatment, medication, therapy, recovery from an injury or procedure, or other health-related care. LatexMattress.org does not ordinarily require this information to access public content.

C. Sleep-Related Health Information

You may voluntarily describe insomnia, sleep apnea, narcolepsy, restless leg syndrome, trouble falling or staying asleep, chronic sleep deprivation, sleep quality, pain that affects sleep, or other sleep-related concerns that identify or reveal information concerning physical or mental health.

D. Health-Related Page Views, Searches, and Content Interactions

Depending on context and applicable law, Consumer Health Data may include information indicating that you viewed, searched for, or interacted with pages, articles, quizzes, rankings, or other content concerning a medical condition, pain, injury, allergy, breathing concern, sleep disorder, or similar health topic; search terms concerning those topics; referral or destination pages tied to health-related content; or other information that identifies or permits an inference concerning health status or health-related interests.

E. Health-Related Information Contained in Communications

Consumer Health Data may be included in emails, contact forms, live chat, telephone communications, AI-enabled assistance, reviews, public comments, ratings, or other communications you initiate with LatexMattress.org, including questions about medical-condition or sleep-disorder content.

If you voluntarily include health-related information in a public review, testimonial, social-media submission, or other User Content, that information may become public. We do not require consumers to disclose medical information in reviews, and we encourage you not to include sensitive medical details in content intended for public display.

F. Other Voluntarily Provided Health-Related Information

A consumer may voluntarily include other health-related information in a communication even though LatexMattress.org did not request it. We do not encourage consumers to provide medical information that is not reasonably necessary for their request.

G. Limited Health-Related Inferences

Where reasonably necessary to respond to a request you make, we may make limited health-related inferences from information you provide or from the context of a health-related content interaction. LatexMattress.org does not intentionally create health-condition advertising profiles about readers.

3. CONSUMER HEALTH DATA WE DO NOT INTENTIONALLY SEEK

Through our ordinary Services, LatexMattress.org does not intentionally seek medical records, detailed medical histories, medical test results, genetic information, biometric information used to identify health status, reproductive or sexual health information, precise geolocation for determining whether a consumer sought healthcare, or similar highly sensitive medical information.

If you voluntarily include such information in a communication to LatexMattress.org, we will treat it in accordance with this Policy and applicable law.

LatexMattress.org does not treat an ordinary website visit, article view, or search as proof of a particular diagnosis. However, interactions with medical-condition or sleep-disorder content may qualify as Consumer Health Data under some laws where they identify, reveal, or permit an inference concerning health status or health-related interests.

4. SOURCES OF CONSUMER HEALTH DATA

Directly From You

You may voluntarily disclose health-related information when you email us, submit a form, communicate through chat or telephone, post a review or comment, submit a rating, use an AI-enabled feature, or otherwise ask LatexMattress.org a question or provide information.

From a Person Acting at Your Direction

We may receive Consumer Health Data from another person where that person communicates with us at your direction or on your behalf.

From Service Providers Acting on Our Behalf

A service provider operating a communication or customer-service system on our behalf may transmit to LatexMattress.org information that you voluntarily provided through that system.

From Website, Device, Transaction, and Product Interactions

Where such information qualifies as Consumer Health Data under applicable law, we may receive information from website or device interactions, medical-condition or sleep-disorder page views, searches, clicks, referral paths, ratings, reviews, form submissions, and other content interactions. We do not intentionally purchase Consumer Health Data from data brokers for advertising or profiling purposes.

From Limited Inferences

We may derive limited health-related information where reasonably necessary to provide a response, product, or service you requested.

LatexMattress.org does not intentionally purchase Consumer Health Data from data brokers for advertising or profiling purposes.

5. WHY WE COLLECT AND USE CONSUMER HEALTH DATA

LatexMattress.org limits its collection and use of Consumer Health Data to purposes permitted by applicable law.

A. Providing a Product or Service You Request

• responding to a question you ask;
• responding to a question concerning educational content, a mattress or material comparison, or a health-related article;
• responding to a comfort or product-suitability question;
• providing customer service;
• operating a review, rating, form, or other feature you requested;
• providing a referral or linking you to information or a seller you requested;
• responding to a complaint or request; or
• otherwise providing a product or service you requested.

B. Customer-Service Administration

Where reasonably necessary, we may process Consumer Health Data contained in communications, forms, reviews, ratings, or support records to respond to your request, maintain continuity in a communication, moderate content, resolve a dispute, document consent or privacy choices, or administer our relationship with you.

C. Processing Based on Consent

Where applicable law requires affirmative consent for collection, use, or processing beyond what is necessary to provide a product or service you requested, LatexMattress.org will seek the consent required by applicable law before engaging in that activity.

D. Security, Fraud Prevention, and Protection of Rights

Where permitted by law, Consumer Health Data may be processed as reasonably necessary to detect or prevent fraud; protect against security incidents; investigate malicious, deceptive, fraudulent, or unlawful activity; protect our systems and Services; comply with applicable law; respond to legally valid requests; or establish, exercise, or defend legal claims.

6. HOW WE DO NOT USE CONSUMER HEALTH DATA

LatexMattress.org does not intentionally use Consumer Health Data to:

• use a consumer's medical-condition page views, sleep-disorder interests, symptoms, diagnosis, treatment, medication, or other Consumer Health Data to create or enrich third-party targeted-advertising audiences;
• create targeted-advertising audiences;
• engage in cross-context behavioral advertising based on a person's health condition;
• personalize third-party advertisements based upon a medical condition, diagnosis, symptom, injury, sleep disorder, treatment, medication, or other Consumer Health Data;
• build health-related advertising profiles;
• determine eligibility for employment, credit, insurance, housing, healthcare, or other similarly significant decisions;
• discriminate unlawfully against a consumer;
• train a general-purpose large language model using identifiable Consumer Health Data; or
• otherwise monetize Consumer Health Data in a manner prohibited by applicable law.

General website activity that does not identify or reveal a consumer's health status may be processed separately as described in our general Privacy Policy.

7. HOW CONSUMER HEALTH DATA IS PROCESSED

Consumer Health Data may be processed electronically through systems used to host and operate the Site, analyze permitted website activity, provide communications or customer support, moderate reviews or submissions, fulfill a request, maintain security, or provide another Service permitted by applicable law.

Depending on the interaction, processing may involve receiving information you voluntarily provide; receiving health-related page-view or search context where legally permitted; transmitting information through website, analytics, communications, or support systems; making it available to personnel reasonably necessary to handle an authorized purpose; using it to respond to the specific content, communication, or service request you made; maintaining it where reasonably necessary for security, privacy requests, disputes, legal obligations, or other permitted purposes; transmitting it to a processor acting on our behalf where reasonably necessary; and deleting, deidentifying, aggregating, or otherwise disposing of it when appropriate.

We seek to limit access to Consumer Health Data to personnel and processors for whom access is reasonably necessary for an authorized purpose.

Where a processor processes Consumer Health Data for LatexMattress.org, we seek to require that processing to occur in a manner consistent with our instructions, this Policy, applicable contractual requirements, and applicable law.

8. CONSUMER HEALTH DATA WE SHARE

LatexMattress.org does not intentionally share Consumer Health Data with third parties or affiliates for their own independent targeted advertising, marketing, profiling, or other independent commercial purposes.

Where permitted by applicable law, Consumer Health Data may be disclosed to processors or service providers acting on LatexMattress.org's behalf as reasonably necessary to provide a product or service you requested or perform an authorized business function.

Depending upon the interaction and service involved, the categories of Consumer Health Data processed by such providers may include health-condition or sleep-disorder information voluntarily disclosed by a user; health-related page-view or search context where that information qualifies as Consumer Health Data; health-related information contained in forms, reviews, comments, or communications; and limited information necessary to associate the interaction with a browser, device, account, or request where permitted by law.

Under certain Consumer Health Data laws, disclosures to a processor acting solely on LatexMattress.org's behalf may not constitute sharing.

9. CATEGORIES OF RECIPIENTS

Customer-Service and Communications Providers

Providers that assist LatexMattress.org with telephone communications, email, customer-service systems, live chat, message routing, transcription, or other customer communications.

AI-Enabled Customer-Service Providers

Providers that assist LatexMattress.org in responding to, routing, summarizing, or supporting customer-service communications. We do not authorize these providers to use identifiable Consumer Health Data to train their own general-purpose AI models for independent purposes.

Cloud, Hosting, and Information-Technology Providers

Providers that host, secure, maintain, or support systems through which Consumer Health Data may be processed.

Security and Fraud-Prevention Providers

Providers assisting LatexMattress.org with security, system integrity, fraud prevention, or investigation of unlawful activity.

Professional Advisors and Legal Recipients

Attorneys, insurers, auditors, consultants, courts, regulators, law-enforcement authorities, governmental entities, or others where access or disclosure is reasonably necessary and legally permitted.

10. AFFILIATES

LatexMattress.org does not share Consumer Health Data with an affiliated company for that affiliate's independent advertising, marketing, profiling, or other independent commercial purposes.

If LatexMattress.org begins sharing Consumer Health Data with a specific affiliate in circumstances requiring disclosure or consent under applicable Consumer Health Data law, we will update this Policy and obtain any consent required by law before that sharing begins.

11. SALE OF CONSUMER HEALTH DATA

LatexMattress.org does not sell Consumer Health Data.

We do not exchange Consumer Health Data for money or other valuable consideration in a transaction constituting a sale of Consumer Health Data under applicable law.

We do not condition your ability to access public LatexMattress.org content or use ordinary Site features on authorizing the sale of Consumer Health Data.

If LatexMattress.org ever proposes to engage in a transaction constituting the sale of Consumer Health Data, we will first obtain the separate written authorization required by applicable law and satisfy all other applicable statutory requirements.

12. ADVERTISING AND CROSS-SITE TRACKING

LatexMattress.org may use advertising, analytics, attribution, affiliate, referral, and similar technologies on its website generally, as described in our general Privacy Policy.

LatexMattress.org does not intentionally disclose Consumer Health Data to advertising platforms for targeted or cross-context behavioral advertising without any authorization required by applicable law. This includes medical-condition or sleep-disorder page context, health-related search terms, diagnoses, symptoms, injuries, treatments, medications, or similar health-related information.

We do not authorize third parties to collect Consumer Health Data from LatexMattress.org for the purpose of tracking an individual's health status over time and across unaffiliated websites or online services.

We do not intentionally place medical-condition page titles, health-related search terms, diagnoses, pain conditions, injuries, allergies, sleep disorders, treatment or medication information, or other Consumer Health Data into advertising audiences or advertising-event payloads.

General website information that does not identify, reveal, or permit an inference concerning an individual's health status or health-related interests may continue to be processed under our general Privacy Policy and applicable privacy choices.

13. CONSENT

Where Consumer Health Data is collected because it is necessary to provide content, a communication response, or another Service that you requested, applicable law may permit LatexMattress.org to process that information for that limited purpose without obtaining separate consent.

For example, if you voluntarily tell LatexMattress.org that you are researching mattresses because of a spinal injury, arthritis, insomnia, allergy, or another health concern and ask us to respond using that information, we may use the information to respond to that request where permitted by applicable law.

Where applicable law requires affirmative consent, LatexMattress.org will seek a clear affirmative indication of consent before collecting or using Consumer Health Data for the specified purpose.

Where applicable law requires separate consent before sharing Consumer Health Data, consent to sharing will be separate and distinct from consent to collection.

You may withdraw applicable consent to future collection or sharing as described below. Withdrawal applies prospectively and does not necessarily affect processing that occurred lawfully before withdrawal became effective.

14. YOUR CONSUMER HEALTH DATA RIGHTS

Depending upon applicable law, you may have the right to:

• confirm whether LatexMattress.org is collecting, sharing, or selling Consumer Health Data concerning you and access Consumer Health Data concerning you that we maintain;
• obtain information concerning third parties or affiliates with whom Consumer Health Data concerning you has been shared or sold, including contact information where required by law;
• withdraw consent to future collection or sharing where processing is based upon your consent;
• request that LatexMattress.org cease collecting or sharing Consumer Health Data concerning you where applicable law provides that right;
• request deletion of Consumer Health Data concerning you;
• review Consumer Health Data we maintain concerning you and request correction of information you believe is inaccurate;
• appeal a refusal to take action where applicable law provides an appeal right; and
• exercise rights without unlawful discrimination.

Where required by law, an authenticated deletion request may require LatexMattress.org to delete applicable Consumer Health Data from our records, notify processors or other legally required recipients of the deletion request, and direct those recipients to delete applicable Consumer Health Data from their records. Deletion from archived or backup systems may be delayed for the period permitted by applicable law.

15. HOW TO EXERCISE YOUR RIGHTS

Email: support@latexmattress.org
Subject line: Consumer Health Data Privacy Request

Telephone: 1-888-758-7423

Mail:
Sleep, Inc. d/b/a LatexMattress.org
3233 Mission Oaks Blvd., Ste. C
Camarillo, CA 93012
United States

If LatexMattress.org provides an online Privacy Request form, you may also use that mechanism.

When submitting a request, please tell us that your request concerns Consumer Health Data, identify the right you wish to exercise, and provide sufficient information for us to identify the relevant customer interaction or record.

Please do not send additional medical details merely to submit a privacy request.

16. AUTHENTICATING REQUESTS

We may take reasonable steps to authenticate your identity before fulfilling a Consumer Health Data request. Authentication measures will depend on the nature of the request, the sensitivity of the information, the risk of unauthorized access or deletion, and information reasonably available to LatexMattress.org.

We will request only information reasonably necessary to authenticate and process the request. If we cannot reasonably authenticate a request using commercially reasonable efforts, we may request additional information reasonably necessary or decline to act where permitted by applicable law.

We will not require a consumer to create a new account solely to exercise Consumer Health Data rights where prohibited by applicable law.

17. RESPONSE TIME

We will respond to authenticated Consumer Health Data requests without undue delay and within the period required by applicable law.

Where applicable Washington or Nevada Consumer Health Data law applies, we generally will respond within 45 days after receiving the request.

Where reasonably necessary and legally permitted, the response period may be extended once for up to an additional 45 days, taking into account the complexity and number of requests. If we extend the response period, we will provide notice of the extension and the reason for it within the initial response period.

Requests will be processed without charge to the extent required by law. Where applicable law permits a reasonable fee or refusal for manifestly unfounded, excessive, fraudulent, or repetitive requests, LatexMattress.org reserves the right to exercise that authority.

18. DELETION REQUESTS

When applicable law requires deletion of Consumer Health Data, LatexMattress.org will take the actions required by that law. This may include deleting applicable Consumer Health Data from our systems, notifying applicable processors or other recipients, and directing those recipients to delete applicable Consumer Health Data where required by law.

Where Consumer Health Data is maintained in archived or backup systems, deletion may be delayed for the period permitted by applicable law. Certain information may be retained where applicable law expressly permits or requires retention.

19. APPEALS

If LatexMattress.org refuses to take action on a Consumer Health Data request and applicable law gives you a right to appeal, you may submit an appeal by contacting support@latexmattress.org with the subject line Consumer Health Data Privacy Appeal.

Please identify the request or decision being appealed and explain why you believe it should be reconsidered. We will review the appeal and respond within the period required by applicable law.

Where applicable Washington or Nevada law applies, we generally will respond in writing within 45 days after receiving the appeal. If an appeal is denied, we will provide information required by applicable law concerning how you may contact the applicable state Attorney General or other regulatory authority.

20. SECURITY OF CONSUMER HEALTH DATA

LatexMattress.org maintains administrative, technical, organizational, and physical safeguards designed to protect Consumer Health Data in a manner reasonable and appropriate in light of the nature and sensitivity of the information, volume processed, purposes for processing, and reasonably foreseeable risks.

We seek to restrict access to Consumer Health Data to personnel and processors for whom access is reasonably necessary to provide a requested product or service, carry out a purpose to which the consumer consented, maintain security, prevent fraud, comply with law, or carry out another legally permitted purpose.

No electronic transmission, network, system, or storage method can be guaranteed to be completely secure.

21. GEOFENCING

LatexMattress.org does not use geofencing technology around healthcare facilities or other locations providing in-person health care services for the purpose of identifying or tracking consumers seeking health care services or products, collecting Consumer Health Data, or sending advertisements, messages, or notifications based upon Consumer Health Data or a consumer's presence at such a location.

22. MATERIAL CHANGES TO THIS POLICY

We may update this Consumer Health Data Policy when our practices or applicable laws change.

If we make a material change affecting how Consumer Health Data is collected, used, processed, or shared, we will provide any notice required by applicable law. Depending upon the circumstances, notice may be provided through a conspicuous notice on our website, a notice through the relevant communication or feature, email or another electronic communication where appropriate, or another method reasonably designed to notify affected consumers.

We will update the Last Updated date shown at the top of this Policy.

Where applicable law requires affirmative consent before LatexMattress.org collects, uses, or shares an additional category of Consumer Health Data; uses Consumer Health Data for a materially different or additional purpose; or shares Consumer Health Data with an additional third party or affiliate, we will provide the required disclosure and obtain the required consent before beginning that activity.

23. RELATIONSHIP TO OUR GENERAL PRIVACY POLICY

This Consumer Health Data Policy applies specifically to information qualifying as Consumer Health Data.

Our general Privacy Policy describes broader LatexMattress.org privacy practices concerning website and editorial activity, affiliate and referral interactions, forms and reviews, cookies and pixels, advertising and analytics, artificial intelligence, communications, direct transactions if offered, general state privacy rights, and other personal information.

If there is a conflict between this Consumer Health Data Policy and our general Privacy Policy concerning information that qualifies as Consumer Health Data, this Consumer Health Data Policy will control to the extent required by applicable Consumer Health Data law.

24. CONTACT US

Questions or requests concerning Consumer Health Data may be directed to:

Sleep, Inc. d/b/a LatexMattress.org

3233 Mission Oaks Blvd., Ste. C
Camarillo, CA 93012
United States

Email: support@latexmattress.org
Telephone: 1-888-758-7423

For requests concerning Consumer Health Data, please identify your communication as a Consumer Health Data Privacy Request so that it can be routed appropriately.